The quantity of financial and insurance trade magazine publications increases yearly. Broker World Magazine remains the premier insurance news magazine for independent brokers. See why independent brokers are loyal to Broker World insurance magazine for leading content news in the insurance and financial industry trades. Some trade magazines are devoted to members of a certain insurance or financial association, thereby biasing details presented to conform to association ideals. Other news journals are devoted to a certain segment of the insurance sales market, or promote sophisticated financial principles to both regular agents and independent brokers. Broker World is ideally designed for all brokers and mainly supported by the advertising of brokerage orientated insurance companies and independent marketing organizations. To clarify matters, some trade words and meanings often become blurred. The fuzzy terms with distorted implications are “agents”, “brokers”, “advisers”, and “news content.”
AGENTS Typically, captive to one insurer, agent turnover is a major concern. Since only 7 out of 100 agents reach their fourth anniversary, some then become professional enough to broker. Therefore, the Broker World magazine phrase of ideas for life and health professionals holds true meaning.
BROKERS This is a licensed agent who at least occasionally places business outside of one main insurer. These producers who currently number 480,000 in the United States could be further divided into two groups. Semi-independent agents are representatives under contract with a main company, yet place cases with one or more other providers. Independent brokers decide to represent often up to a dozen insurance companies, have their own office space, and rely 100% on their personal selling abilities. Insurance brokers like those subscribing to Broker World Magazine, average 7.6 years experience and commonly are contracted with four total insurance and financial companies.
ADVISORS Until the average industry experience level of 4.3 years is bypassed, not enough knowledge or selling skills are obtained to proclaim yourself a financial advisor or insurance expert. There is one association that labels newbie insurance agents trainees as financial advisors. This same association points its news information to promote captive career agent/advisors to stay strictly with one company. Yet their advertisers differently change the concept within the ad messages. The advertising entices agents to look at brokerage style offers extensively. No wonder why career agents that endure, prefer becoming brokers.
There have been many times where a new technological development have brought about predictions of the demise of an older technology. It was widely proclaimed that television would kill radio and the movies. Some also said that the emergence of online stores and commerce would kill traditional physical retailing. Along the same line of thought, many predicted the end of physically printed magazines and newspapers with the advent of digital publishing of these media. None of these predictions have as of yet come true, but the growing presence and benefits of digital magazines and newspapers is a fact.
