There have been many times where a new technological development have brought about predictions of the demise of an older technology. It was widely proclaimed that television would kill radio and the movies. Some also said that the emergence of online stores and commerce would kill traditional physical retailing. Along the same line of thought, many predicted the end of physically printed magazines and newspapers with the advent of digital publishing of these media. None of these predictions have as of yet come true, but the growing presence and benefits of digital magazines and newspapers is a fact.
Then there are the business and financial advantages to publishing magazines and newspapers digitally. Therefore, while print media is not dead and may never be, for the above reasons, it is crucial that a newspaper or magazine publish digitally in order to be successful and grow.
A business magazine provides people with updated information about the latest happenings in the world of business. These days, globalisation has caused so many connections between various companies globally that it is very hard to keep track of what is happening by merely browsing the internet. Also, one of the biggest disadvantages of the internet is that it always makes you feel that there is far too much information for you to deal with. This makes the entire process of reading a tardy one. Advantages of magazines. On the other hand, magazines collect enough information that will keep you occupied and interested. These are also accompanied by various pictures that lends a sense of genuineness to the entire story and also keeps you interested. Business publications these days consist of more than mere snippets of information. They also consist of various interesting articles, which contain some analysis done by experts. For example, the repercussions of a merger between two companies, or the takeover of a company by another may not be easily understood by laymen.
Analysis and Interviews
It would also be interesting for professionals to know what experts have to say about it. These articles not only contain the information, but also give you a very good analysis of what the repercussions could be. Based on this, you could make your investment decisions. These magazines also give you useful advice about when and how to invest your money so that you can get the best possible returns.
Another important feature of these magazines is that they publish interviews of various CEOs and other corporate executives of companies which are currently in the news, or which have gained a lot of respect for their excellence in the world of business. From these interviews, you can get an in-depth view of the company’s management philosophy, and what you can expect from the company as a stakeholder.
The quantity of financial and insurance trade magazine publications increases yearly. Broker World Magazine remains the premier insurance news magazine for independent brokers. See why independent brokers are loyal to Broker World insurance magazine for leading content news in the insurance and financial industry trades. Some trade magazines are devoted to members of a certain insurance or financial association, thereby biasing details presented to conform to association ideals. Other news journals are devoted to a certain segment of the insurance sales market, or promote sophisticated financial principles to both regular agents and independent brokers. Broker World is ideally designed for all brokers and mainly supported by the advertising of brokerage orientated insurance companies and independent marketing organizations. To clarify matters, some trade words and meanings often become blurred. The fuzzy terms with distorted implications are “agents”, “brokers”, “advisers”, and “news content.”
AGENTS Typically, captive to one insurer, agent turnover is a major concern. Since only 7 out of 100 agents reach their fourth anniversary, some then become professional enough to broker. Therefore, the Broker World magazine phrase of ideas for life and health professionals holds true meaning.
BROKERS This is a licensed agent who at least occasionally places business outside of one main insurer. These producers who currently number 480,000 in the United States could be further divided into two groups. Semi-independent agents are representatives under contract with a main company, yet place cases with one or more other providers. Independent brokers decide to represent often up to a dozen insurance companies, have their own office space, and rely 100% on their personal selling abilities. Insurance brokers like those subscribing to Broker World Magazine, average 7.6 years experience and commonly are contracted with four total insurance and financial companies.
ADVISORS Until the average industry experience level of 4.3 years is bypassed, not enough knowledge or selling skills are obtained to proclaim yourself a financial advisor or insurance expert. There is one association that labels newbie insurance agents trainees as financial advisors. This same association points its news information to promote captive career agent/advisors to stay strictly with one company. Yet their advertisers differently change the concept within the ad messages. The advertising entices agents to look at brokerage style offers extensively. No wonder why career agents that endure, prefer becoming brokers.
Local news and niche publishing wrapped in hyper-local advertising are the inevitable future of profitable media. Large publishing companies are going under with the weight of many mouths to feed and long, expensive distribution channels to get their messages to their readers’ coffee tables. As the canopy opens on this space, nimble, smaller, even home based media businesses are sprouting. How has this happened? I believe it is a combination of diminishing returns on the old ‘rivers of gold’ (once controlled by the big end of town), with the advent of a glut of media channels and technologies for new delivery models. The financial ‘backbone’ of traditional newspaper publishing was always the classifieds, real estate and automotive, along with per-copy purchase revenues. To start a newspaper or magazine you needed to already have a dozen other titles in the stable, invariably launched by your father’s father.
Then the internet hit. Initially the impact was minimal, but in the last few years as readers start looking elsewhere for their information, the industry has been whisked into a storm of panic. Suddenly Dear Dolly does not have all the answers. Suddenly the same news on the homepage of a $1.50 newspaper is available earlier online, with related links, videos and community opinion…for free!
When was the last time you bought a paper specifically to view classifieds, real estate or automotive listings, or to learn more about a news item someone mentioned in passing? How many of your friends subscribe to daily or even weekly delivery of a print newspaper? Now think of how many newsletters you and your friends subscribe to, or how quickly you get your news from online search engines, news websites, braindeadnewsmedia or registered communities. Concurrently with changes in end-user viewing patterns, technologies exploded, affecting no industry more so than the media space, which is on fire! Information is the most heavily invested commodity on this planet, far exceeding oil, gold or construction. Efforts to tap into this multi-billion dollar industry are breeding new wealth and plenty of fresh ideas.